A PhD research student and sometimes-digital-marketer, oscillating within the realms of social media, e-commerce, consumer engagement, virtual reality and customer experiences.
This blog is designed to capture the steady stream of thoughts that fall to the cutting room floor during a research degree; deemed either too inarticulate, fanciful or half-baked to make the grade.
Take it as it comes and don’t take any of it too seriously.
The essential tenets of the semi-plagiarised, largely-unproven Trust the Process Philosophy of Good Writing
- Simplicity over complexity.
- The more you try to sound like an expert, the less likely you will be thought of as one.
- First, write without editing, then edit without writing.
- Pictures help.
- Analogies, euphemisms and vague metaphors only as a last resort.
- If you think something is witty, score it out of 10, then divide it by 6. That is how witty other people think it is.
- The quality of the idea is more important than any grammar rule I am aware of.
- These rules are intended as a guide only and will be broken regularly and vigorously.